Blog

New Look. Same Heart.

More Than a Logo: The Meaning Behind St. David’s Brand Refresh
August 20, 2025
By
St. David's Staff
St. David's logo

 

Walking the Winding Path Together: St. David’s New Brand Identity

 

Despite this moment of profound uncertainty in our world, St. David's is confidently stepping forward. In doing so, we are continuing the journey we began more than 60 years ago—a journey toward a future that welcomes us all. That future is possible. It is ours. And if we collaborate with creativity and kindness, we’re sure to get there. Together.

We’ve spent over a year on a path of reflection and discovery as we have been carefully building our new brand identity in partnership with our visionary neighbors at Little & Co. creative agency. And today, we have the pleasure of inviting you to join us on our path forward 

 

St. David's logo, with name and tagline: "Connecting Paths. Nurturing Growth."

 

This new brand identity is more than a logo, more than a refreshed color palette: it is a meaningful expression, a deepened understanding, a symbol of who we are. At St. David’s we are caring. We are responsive. We are collaborative. And we are by your side, every step of the way

This shared journey is represented in the winding path of our beautiful new logo. Like many of our paths—and many of our clients’ paths—it is the winding road, the twists and turns, that gives a life (or a logo!) its beauty. And through it all, the challenges as well as the joys, we walk together. We move forward. One of our families put it best when they said: 

 

"Every kid's journey is different, and it isn't straightforward." - St. David's Family

 

Grounded in nature-inspired colors, and depicting life's winding paths, our new brand identity now truly resonates with the heart, soul, and deep history of St. David’s. We were so inspired by these expressions of St. David’s spirit, which the team at Little—Cori, Janet, Kate, Lauren, and Sarah— brought to life with sensitivity and care. This involved listening closely to our network of clients, staff, supporters, board members, and leaders, to help us fully transform the way we present ourselves to our community. In the Little & Co. team, we found professionals who share our belief that trust and relationship are the basis for connection and growth. Put another way, they “got us”. But we’ll let them tell you in their own words!

 

“Our job is to help clients figure out what’s distinct, memorable, and special about them. Then we bring that to life through story. With St. David’s, that story wasn’t buried—it was right there, clear and powerful. It just needed shape.” - Kate, Creative Director

 

And that story was about the St. David’s journey, our journey of hope.

From our first inclusive preschool classroom, through our growth in Minnetonka and in communities around the West Metro, to our proud and growing contribution to the downtown Minneapolis revitalization and community, we are forging a path for children, families, and adults. We’re humbled to say that, for six decades, we’ve joined countless families in their most difficult and lonely moments.

It is in those moments that we step forward, reach out a hand, and walk alongside families, no matter how steep or rocky the path. We share their heartbreaks and their joys. We confront their obstacles head on, and we celebrate their accomplishments when they come. And they do come. That’s because, where there’s trust, intention, commitment, and collaboration, there’s also a journey of growth. Each of these journeys is unique, and each is one we’ve been honored to travel, hand-in-hand, together. Little & Co. deeply understood this, and the importance of this work—not only for our clients and families—but for our communities as a whole.

 

“We don’t usually leave brand presentations in tears. But with St. David’s, it happened more than once. There was this depth of meaning in every conversation, and we all felt it. It’s not often we get to feel this emotionally connected to the story we’re helping tell.” - Lauren, Account Director

 

We hope you’ll feel connected too, as you begin to engage with the new expression of our identity, which we are excited to continue rolling out over the coming months. And we hope you’ll join us on this shared journey. Because in this moment of uncertainty, we truly believe that if we stay the course, if we stick together, the future we create will not only allay the worries many of us have, but it will delight us with possibilities we didn’t even know were there.